Gone are the days when people only cared about the quality of products and not about who was behind them. Today, people are more brand-savvy in addition to being tech-savvy. Both of these obsessions underscore that businesses need to invest a lot in corporate branding. In this blog, we will help you understand how you can drive your business to success with the help of a corporate branding agency.
What is Corporate Branding?
Corporate branding is a business term that is used to indicate the identity that a company or business embodies. Customers perceive a business through the lens of its corporate branding image. This image is the sum of the values, messaging, and brand voice that the business claims to own. It is often the marketing professionals of the respective businesses who are at the helm of boosting this corporate branding image for their companies. By using an effective corporate branding strategy, they try to influence the potential customers of a business to perceive the brand in a certain way, which is often in favor of the business.
When it comes to establishing a strong and favorable corporate branding image, many things need to be considered. Corporate branding design, for instance, plays a key role. From logo and brand design to the tone of messaging, businesses should make sure that they present their brand in the right way to their audience for a long-term impact.
What Is the Importance of Corporate Branding?
Businesses are increasingly relying on corporate branding companies these days to contribute to their branding efforts. This trend is triggered by the belief that long-term growth is possible for businesses only if they have the best corporate identity. Here are some reasons underlying the importance of corporate branding services.
Longer lifespan: Branding services companies help businesses increase the lifespan of their company as well as their product through effective branding strategies customized as per their unique scenarios.
Minimizes product marketing expense: Since product or service marketing comes under brand marketing, through effective corporate brand management, businesses can cut down on such additional expenses.
Improved relationship with customers: The customer is the king of every business. By utilizing corporate branding items brilliantly, businesses can create longstanding relationships with their prospective customers and stakeholders.
Helps set a roadmap for success: A corporate branding agency can help you establish a roadmap to achieve your long-term business goals and thereby drive success for your business.
It helps you know your worth: Businesses run into losses because they charge less due to not knowing their worth. With the best corporate branding, you will gain the confidence to charge your products or services for what they are worth.
Aids in finding new venues: Scaling demands finding new opportunities and pushing your influence across new venues. With the help of corporate global branding, it becomes much easier and more achievable.
How Can a Corporate Branding Agency Aid Your Business Growth?
A corporate branding agency is a professional business branding company that can assist you with everything you need to improve the brand image of your business. From business logo and branding to the best corporate design, they can do everything both perfectly and efficiently while letting you focus your full attention on the business. Below are some of the key functions they carry out.
Brand Discovery and Analysis: As you first approach a corporate identity agency, they will first research your brand, industry, and business model and carefully analyze every aspect of it.
Brand Strategy Development: Following the analysis, corporate branding firms will next create a unique brand strategy for the business. It will cover everything from how the brand voice is used to the type of design that will make a brand unique and stand out.
Business Identity Design: Brands need to have a visual identity to stand out from competitors. Corporate visual identity is created by integrating various elements like logo brand design, color palette, typography, type of imagery and graphics being used, etc.
Digital Branding Integration: 90% of the potential customers of a business hear about it through digital sources (social media, websites, digital brochures or flyers, etc.). A corporate branding consultant assists in creating successful digital branding materials.
Setting the Brand Messaging and Tone: Setting the right tone and messaging is important for corporate brand identity creation. A reputed corporate branding agency can assist you with both and help ensure that you are positioned correctly to influence your audience through your messaging.
Brand Implementation: Brand implementation is the most crucial phase in corporate identity marketing. It is done at the final stage, when every other step has been successfully implemented. Once the brand has been successfully implemented, the business can start leveraging it for its marketing.
Brand Monitoring and Optimization: Following the brand implementation, it is important to keep track of it at periodic intervals and ensure that necessary steps are taken to optimize its performance. From corporate identity websites to competitors and social media, the experts at a corporate design agency will keep a close eye on everything and step in in case of any optimization need.
Continuous maintenance assistance: The role of a business-naming company doesn’t end with brand implementation. A significant part of their role comes after the brand implementation. Through ongoing monitoring and maintenance assistance, they accompany the brands on their journey to success.
How to Develop a Strong Corporate Brand?
For every business that knows about the importance of a strong brand identity, creating one will be their primary goal. How do you develop that? Here is the step-by-step procedure to follow:
Know Your Audience: The first step in creating branding for a company is to know who your audience is. It is ultimately your audience that your brand must resonate with.
Analyze Competition: Knowing your competitors is important to get a more realistic picture of your strengths and weaknesses. It will help you learn what areas of branding you must prioritize.
Define Unique Value: Get to know your key strengths as a brand and try to showcase them as your unique selling points (USP). It is important to have a few USPs to stand out and push your brand to an audience in a competitive market.
Craft a Brand Voice: Next, craft a brand voice that is both unique and engaging. It is important to tailor your brand voice in alignment with the industry and audience demography.
Create Visual Identity: Remember that your visual identity is the sum of every visual element used in your brand, such as corporate identity design, logo, digital assets, packaging, graphics, stationary, and more. So, create a unique one.
Engage Employee Insights: While crafting a corporate branding design for your business, make sure to incorporate the insights of your ground-level employees, as they are the ones who interact mostly with your audience.
Best Corporate Branding Examples
Take a look at some of the ideal examples of corporate branding below.
Apple: There won’t be anyone who doesn’t recognize the iconic Apple logo of the slightly eaten apple. By incorporating a logo image that symbolizes a human touch, the company has carefully and brilliantly incorporated several corporate branding elements into its identity. Each of those efforts has been paying off for the company as dividends over the years.
Tesla: Tesla is the first name that comes to people’s minds when it comes to electronic vehicles (EVs). In fact, they are the pioneers in it. They made people trust EVs when no one dared to prefer them, let alone buy them for thousands of dollars. It was through a strong, consistent, and sustainable branding strategy that they have driven their growth and built trust.
Nike: Nike is a brand name that has become synonymous with sports apparel. What has helped it become a global phenomenon? The company has heavily invested in a variety of corporate branding products. From its swoosh logo to the brand slogan that says ‘Just do it,’ there is consistent branding to be seen everywhere.
Microsoft: Microsoft can certainly be considered a case study for long-term branding success. Since the company’s launch in 1975, it has gone through ups and downs, yet it could never let any other company replace it. Along with long-term corporate branding design and strategies, it continued to evolve, incorporating every new development in the tech domain.
Conclusion
Corporate brand identity building is an essential step for businesses to survive in an increasingly competitive market. Using the right type of logo and branding services, it is possible to create a unique visual identity for your brand and drive success. We are hopeful that this blog served its purpose by clarifying your doubts. Let us know if you have any questions, doubts, or suggestions in the comments below. For any branding-related help, get in touch with experts at our corporate branding agency.
Frequently Asked Questions
Seeking professional help from experts at a reputed corporate branding agency like Company Profile Designers is a recommended step for businesses that want to prioritize effective corporate branding. A dedicated agency providing branding services would have a thorough understanding of various branding strategies and best practices. So, they could provide you with expert insights on how to strategize and move forward.
People are brand-conscious these days. Studies say more than 70% of people buy a product or service from a brand that they trust. Without a strong brand identity, even with a top-notch product or service, your business is likely to lose audience engagement soon, if not already.
Yes. There are various methods to measure the impact of your corporate branding. Some of the popular methods include financial performance and data analytics. Checking whether your business has started raking in more money after starting to collaborate with a corporate branding agency will help. Similarly, analyzing certain types of data, such as website traffic and conversion rate, can give meaningful insights. Surveys are another great way to measure the impact of your branding.
No. Branding and corporate branding are two different services. Branding deals with creating an identity and appeal for a specific product or service offered by a company. On the other hand, corporate branding deals with the entire company. When you hire a corporate branding agency, they will cover every aspect of your company, such as its logo, brand messaging, brand positioning, tone, etc. In other words, their service won’t be limited to a particular product or service.
